A radical new retail space for Selfridges. This in-house concept store went beyond the concepts of androgyny and unisex to question the innate assumptions that still underpin gendered clothing in the 21st century. The space is stripped of all the trappings of merchandising; the garments, include the Selfridges debut of Toogood’s Collection 002, are sold in unbranded bags and archive boxes. This uniform packaging breaks down retail’s artificial divisions, and thereby democratises it.